All of the little things that you need to know!

"Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
Marketing strategy definition

Marketing strategy is used by different companies to collaborate with their consumers. It is also employed to aware the customers about the features, specifications, and benefits of company’s products. It is basically focused on encouraging target population to buy those specific products and services. The marketing strategies might be totally innovative or they can be previously tried or tested strategies.

Effective marketing strategies help to get ahead in the competition.  The marketing strategies might be totally innovative or they can be previously tried or tested strategies.

There are different types of marketing strategies available. You have to pick one as per your business requirement. Before choosing the right marketing strategy for your business, consider following points.

1. Define the target population
Defining target population is the main and necessary step in choosing your marketing strategy. It gives the proper demographics which help in selecting the most appropriate marketing plan for your business.

2. Test your audience
Create a hypothetical process of buying to test your audience. Once you know the buying behavior of your target audience, you can select more appropriate marketing strategy.
3. Consider marketing strategies
Once you know the demographics; their knowledge, attitudes, and behaviors. You can select more appropriate marketing strategy.

4. Evaluate those strategies
Once you have considered the marketing strategies and found the applicable ones. Assess them, apply them and evaluate them. This process must be for testing purposes and the most suitable and productive strategy must be applied.

Types of marketing strategies
There are different types of marketing strategies available. Picking up a marketing strategy includes analyzing the needs of your business, your target audience and specifications of your products.  

                      The two main types of                       marketing strategy are:

1. Business to business (B2B) marketing
  2. Business to consumer (B2C) marketing

The most common form of marketing is a business to consumer (B2C) marketing. Let’s explore a bit more!
Following are the different types of marketing strategies available.

1. Paid advertising
This includes multiple approaches for marketing. It includes traditional approaches like TVCs and prints media advertising. Also, one of the most well-known marketing approaches is internet marketing. It includes various methods like PPC (Pay per click) and paid advertising.

2. Cause marketing
Cause marketing links the services and products of a company to a social cause or issue. It is also well known as cause-related marketing.

3. Relationship marketing
This type of marketing is basically focused on customer building. Enhancing existing relationships with customers and improving customer loyalty.

4. Undercover marketing
This type of marketing strategy focuses on marketing the product while customers remain unaware of the marketing strategy. It is also known as stealth marketing.

5. Word of mouth
It totally relies on what impression you leave on people. It is traditionally the most important type of marketing strategy. Being heard is important in the business world. When you give quality services to customers, it is likely that they’d promote you.

6. Internet marketing
It is also known as cloud marketing. It usually happens over the internet. All the marketing items are shared on the internet and promoted on various platforms via multiple approaches.

7. Transactional marketing
Sales are particularly the most challenging work. Even for the largest retailers, selling is always tough especially when there are high volume targets. However, with the new marketing strategies, selling isn’t as difficult as it was. In transactional marketing, the retailers encourage customers to buy with shopping coupons, discounts, and huge events. It enhances the chances of sales and motivates the target audience to buy the promoted products.

8. Diversity marketing
It caters diverse audience by customizing and integrating different marketing strategies. It covers different aspects of cultural, beliefs, attitudes, views and other specific needs.

Final Word...
Marketing strategies have made it much easier to promote products and services. They also limit the strategy to target audience ensuring the proper advancement of the business.

Here are the tools I found that seemed to be great!  They are all free options for some popular paid services: 

The forever free plan at Buffer lets you connect a profile from each network (one from Facebook, one from Twitter, etc.) and to schedule ahead 10 posts for each network. If you share three posts per day, that means you can stay three days ahead all the time.

The optimized sizes and built-in templates make it fast and easy to create tall pictures for Pinterest, rectangular ones for Twitter, square for Facebook or Instagram, and any size in between. We find Pablo (another free alternative) to be great for Twitter-sized images of 1,024 pixels by 512 pixels, and Canva to work really well for all else.

Google Analytics
As a social media marketing team, we appreciate the ease with which we can see traffic from the different networks (Acquisition > Social > Network Referrals). We can check the engaged reading time by looking at Time on Page. And for the real-time stats of who’s on our site right now, we can simply click on Real-Time > Overview.

User research can be incredibly powerful stuff. I find great value in seeing how someone interacts with blog posts. How much of the post do they read? Where do they pause? What do they click? Seeing all this information helps me design my posts in a clearer way.

Simply Measured 
Each of these reports costs no money, although Simply Measured will ask for a Twitter follow or a Facebook mention in exchange for the free report. You can save loads of time in pulling reports from this one location as you seek to gain insight on where your social media efforts have been going lately. They’ve got all six major social networks covered: Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest.

Open Site Explorer
 Plug your blog’s URL into Open Site Explorer to see the high-level stats like page authority and incoming links. You can also click over to the Just-Discovered tab to see recent links and Top Pages to see which pages on your site get the most links.

How to use Charlie: Intended as a tool to help you prep for meeting new people, Charlie gives you a full run-down of a person—social media profiles, biography, interests, big news, etc.—by looking at your upcoming calendar or running an email address. If you’re wanting info on a single person ad-hoc, simply enter their email address into Charlie, and they’ll tell you everything.

You can gain a lot from the Sidekick notifications about your email, and there’s also a lot of value that Sidekick adds to your inbox itself, with a sidebar of information on everyone who sends you a message. The sidebar includes links to all the person’s social profiles, plus a stream of recent tweets.

How to use WordPress: Build a new landing page in WordPress, and use this as the focal point of your social media ad campaign or your social media updates. Certain plugins like WooDojo even let you hide the content in your sidebar for particular pages, which could be a great option for minimizing the look of your page.

 One way that many experts recommend to keep your Twitter following count in line with your Twitter follower count is to routinely check to see which accounts are following you back and to remove the ones that aren’t. With Just Unfollow, you can do this quickly and easily all from one page—and even whitelist the followers whom you’d like to keep following.

Many young startups kick off their blog at Medium, where they enjoy a built-in audience from the start and have networking tools to help their content spread. Plus, one of Medium’s newest features is an email newsletter where you can automatically get in touch with people who follow you by sharing your latest articles.

After you’ve uploaded your video, you can hop into the settings and add things like call-to-action buttons or email capture forms at the end of the video. Wistia also makes it easy to view heat maps and viewing trends of your videos, like how far most people get through your video, when they pause or click, etc.

SumoMe gives you a lot of control over the appearance of the share buttons, both in which buttons are displayed and where on the page they’ll sit. One of the great features also is that they look good on mobile devices, so you maintain a great way to encourage sharing no matter where your audience is reading.

What tools do you use to get your online marketing work done?
Can you do all the same work of a digital marketer, and do it for free?

On page Optimization Tool
This free on page optimization tool from Internet Marketing Ninjas is a one-stop look at what’s going on a specific page of your site. Toss in a URL and see stats on keyword density, internal and external links and more.

Here are some more free tools for you to try out:

Peek,  Google Scholar,  TrendsBlog,  Topic Generator,  Content Idea Generator,  After the Deadline,  Test Tool Save,   Publishing,  Followerwonk,  Latest,  Tweriod,  Must Be Present,  Conversation,   Score,  Wolfram,   Alpha Facebook Barometer,  Quicksprout,  Marketing Grader,  Shared Count,  News Rapportive.  Mention,  MappDown For Everyone Or Just Me?

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