What is it and why is it important?

Also called  search engine optimization (SEO),  website optimization is a phrase that describes the procedures used to optimize – or to design from scratch – a website to rank well in search engines and be found when there is actually a search for the type of content you have on your website.  Website optimization includes processes such as adding relevant keyword and phrases on the website, editing meta tags, image tags, and optimizing other components of your website to ensure that it is accessible to a search engine and improve the overall chances that the website will be indexed by search engines.
An important aspect of SEO is making your website easy for both users and search engine robots to understand.

Although search engines have become increasingly sophisticated, they still can't see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.
10 Ways To Make Your Website Stand Out
12 Important Tips for Your Website
5 Features Every Website Must Have
1)  Make sure that you are using a quality host

2)   Have a good and memorable domain name!

3)  Have a memorable logo

4)  Use colors cleverly

5)  Make your website design and layout as simple as possible

6)   Have compelling content

7)  Make sure that your website is SEO friendly

8)  Make sure that your website is easily accessible (mobile friendly and optimized)

9)  Connect your website to social media.
This is one of the best and free ways of getting traffic to your website as well!

10)  Gripping topic headers

1)  Make the website about one thing

2)  Mention keywords where they matter most

3)  Link to internal pages on your site

4)  Link to other websites with relevant information

5)  Update your website frequently

6)  Make sure your website is indexed in search engines

7)  Stop changing your domain name

8)  Have other websites link to you

9)  Remove anything that slows your website

10)  Use permalink structure that includes keywords

11)  Mention keywords where they matter most

1)  Social Media Integration

2)  Images

3)  A contact page

4)  Contact information

5)  Good site layout
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